Governance

The company promotes a culture of transparency and fairness in business practices, beginning with its leadership and extending to all employees, as part of its commitment to fighting corruption. By leading by example, the company believes it can be a positive force for change within society.

Governance and Economic Initiatives

1. Corporate Governance and Ethics

  • Good Corporate Governance Policy (CG Code)
  • Anti-Corruption Policy
  • No Gift Policy
  • Anti-Money Laundering and Counter-Terrorism Policy

2. Business Ethics
The company promotes transparent and fair business practices from top management to all employees as part of its anti-corruption efforts. In 2021, the company was honored with the Outstanding Ethics Award by the Thai Chamber of Commerce, ranking first in the initial round. Data on the company’s ethical standards was collected by researchers from the University of the Thai Chamber of Commerce, revealing the following results:

  • Employee satisfaction: 93.42%
  • Integrity maintenance: 95.34%
  • Job satisfaction: 87.65%
  • Stakeholder satisfaction: 95.58%
  • Integrity maintenance among stakeholders: 95.37%

3. Personal Data Protection
The company consistently raises awareness about personal data protection laws through regular communication and requires all employees to undergo training to ensure compliance with operational protocols.

4. Consumer Responsibility
Creating Diverse and Accessible Products
The company continually designs diverse and accessible products to keep pace with global changes. In 2021, the company introduced several new products, including:

  • Shopping Online “F Keng” Insurance
  • COVID-19 Infection Insurance
  • COVID-19 Vaccine Allergy Insurance
  • Muang Thai Mobile Syndrome Health Insurance
  • “Sabaijai” and “Sabaikrapao” individual health and accident insurance, expanding coverage to a broader range of individuals, particularly those previously excluded, such as villagers, farmers, and fishermen, who were not traditionally eligible for accident and health insurance
  • Short-term car insurance, tailored to fit the current economic conditions, addressing reduced incomes and rising unemployment.
Innovative Solutions for Society The company partnered with KBTG to launch “InsurTech”, Thailand’s first AI-based vehicle inspection technology. This innovation streamlines the process for customers via a digital platform. Previously, vehicle inspections for insurance approval involved scheduling appointments between the customer and the company, which was both time-intensive and expensive.
Enhancing Sales Standards
  • การควบคุมและพัฒนาตัวแทนและนายหน้าประกันภัย เช่น ตัวแทนนายหน้า/นายหน้าประกันภัยต้องผ่านการอบรมตามหลักสูตรที่บริษัทได้กำหนดไว้
อบรมตัวแทน / นายหน้า ให้มีใบอนุญาตเป็นตัวแทน / นายหน้าประกันวินาศภัย รวมทั้งการต่ออายุใบอนุญาตตามหลักสูตร และเงื่อนไขที่คปภ. ได้กำหนดไว้ โดยมี 8 หลักสูตร ดังนี้
The company introduced a self-learning platform called “Learn Anywhere”, allowing agents and brokers to supplement their exam preparation courses. The program has shown significant success, with over 13,600 users, and has been continuously updated to ensure it remains modern and comprehensive.
Delivering Exceptional Customer Service

The company places high importance on customer service and support, ensuring customers can easily report any inconveniences or complaints related to the company’s products or services, allowing for prompt resolution.